When our longtime partners at NBCUniversal Syndication Studios came to 2C Creative with the chance to craft fresh new promos for two of their iconic series — Dateline — we said, “Case closed. Let’s go!” Our true-crime partner of eight years and counting asked us to evolve the look and feel of the previous spot, while staying true to the show’s core: the compelling POV of its correspondents. The result? A promo that feels both fresh and familiar — gripping as ever, with a new twist!. In addition to managing and overseeing the entire project from an operational level, I was also responsible for animating all of the graphics and video treatments within the spots.